The Apprentice 2

16 EPISODES • 2004

This season featured 18 candidates, whereas the first season only had 16. Three new twists were introduced to The Apprentice this season. First, each team was unexpectedly forced at the season's outset to make a 1-for-1 player swap, resulting in a male on the female team (Bradford), and a female on the male team (Pamela). The traded members then became the project managers for the first task. Second, it was revealed that a project manager for the winning team would be immune from being fired the following week.

Season 1

Episodes

1: Toying with Disaster

Sep 9, 2004

Develop a new toy for Mattel. The product deemed most viable would be the winner.

2: Scoop Dreams

Sep 16, 2004

Create, develop and market a new flavor of ice cream with the Ciao Bella Gelato Company for the Trump Ice Cream Parlour.

3: Send in the Crowns

Sep 23, 2004

Develop a launch promotion for Crest's newest flavor of toothpaste. Each team has a budget of $50,000, and the winner will be chosen by executives from Procter & Gamble, Crest's parent company.

4: The Last Supper

Sep 29, 2004

Open a new restaurant in 24 hours. Each team would be given an empty space in Manhattan. They would be responsible for chef selection, decor and stocking the restaurant. The winner would be the team that scored the highest on the Zagat Survey of customers.

5: Lights! Camera! Transaction!

Oct 7, 2004

Select a product from the QVC inventory and sell it on-air. The winner would be the team that has the most gross sales.

6: Crimes of Fashion

Oct 14, 2004

Select a designer, develop a clothing line to present at a fashion show for buyers from several upscale department stores. The team with the highest revenue from orders wins.

7: Barking Up the Wrong Tree

Oct 21, 2004

Create a dog service business in the Central Park area and organize a sales event, with the winning team being the one that makes the most profit.

8: A Tale of Two Leaders

Oct 28, 2004

Create a recruiting ad campaign for the New York Police Department with Donny Deutsch's advertising firm.

9: Bringing Down the House

Nov 4, 2004

With a $20,000 budget (and the help of 2 previously fired candidates), each team would renovate a home in the suburbs of Long Island. The team who has increased the value of their home by the highest percentage and raised by increase profit would win.

10: Runaway Pride

Nov 11, 2004

Open a bridal shop and sell dresses. The winning team would conclude as to who earns the most profit in their final sales.

11: The Butt Stops Here

Nov 18, 2004

The teams are asked to create an in-store advertising catalog for Levi's Jeans, judged by Levi's president.

12: The Pepsi Challenge

Nov 25, 2004

The teams are asked to create a new bottle for Pepsi Edge, and present it to Pepsi's entire advertising team.

13: Sweet & Lowdown

Dec 2, 2004

The two teams are assigned to produce and sell the M-AZING candy bar, a new product from M&M Mars. The team that makes the most profit from selling the candy bars is the winner.

14: Intellectual Horsepower

Dec 9, 2004

The candidates will go for one-on-one interviews with four prolific executives. These executive will personally interview the final four candidates and then advise Trump on which two candidates should be fired.

15: The Task of All Tasks (Part 1)

Dec 9, 2004

The final two contestants face off for a final time.

16: The Task of All Tasks (Part 2)

Dec 16, 2004

Donald Trump makes his final decision on the winner.

Season 3

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