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The Toys That Made Us

Season 2

May 25, 2018

Episodes

1: Star Trek
May 25, 2018
Plagued by years of brand mismanagement and product inconsistency, a popular space franchise must overcome its past in a competitive toy market.
2: Transformers
May 25, 2018
Combining ingenious Japanese toys with a creative backstory written by Marvel Comics, Hasbro introduced a line that changed the toy landscape forever.
3: LEGO
May 25, 2018
From humble beginners in the Danish countryside, this maker of interlocking plastic bricks has become the largest toy manufacturer in the world.
4: Hello Kitty
May 25, 2018
With the motto "small gift, big smile" as its business philosophy, Sanrio founder Shintaro Tsuji turned a "kawaii" kitty into a global phenomenon.